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ExhibitionStage #1-6 Utilizing Amazon DSP・AMC for Brand Building and Business Insights with Pacvue
When you hear "Amazon Ads," do you only picture ads within Amazon's EC platform? Amazon also has a robust, rapidly growing DSP service that allows for display and video ads outside of Amazon. Unlike other online ads which rely on vague behaviors, Amazon DSP targeting can be based on actual purchase history, so you can reach the exact users you want to. With the recently released Amazon Marketing Cloud (AMC), you can analyze user behavior across Amazon, brand sites, and even social platforms to see how each touchpoint measures up and how users move across each. Even if you're not selling on Amazon, you can still take advantage of Amazon DSP. In this session Pacvue, the only certified Amazon DSP reseller in Japan, will introduce best practices for utilizing Amazon DSP, discovering insights about your brand and products, how to save time with automation, and more!
