Thank you for attending
ad:tech tokyo 2024.
Diamond Sponsor
Accessible Pass
- Full Conference PASS
- One Day PASS (10/17)
- One Day PASS (10/18)
- Visitor PASS
ExhibitionStage #1-7 Trending on social media every year! Examining Bioré UV hit products to understand the beauty SNS marketing techniques that generate buzz.
This session is intended for marketing/PR professionals at beauty product manufacturers and representatives from advertising agencies working with beauty product manufacturers.
Nowadays, it has become commonplace for beauty products to sell well when they become a hot topic on social media. The trends among users and on social media change quickly and are complex, so it is crucial to pre-design strategies that identify the key points that lead to buzz and how to convert that buzz into sales.
In this session, we will examine the phenomenon of "beauty products selling well after becoming a hot topic on social media," using successful cases like Bioré UV’s hit products"Mizuhada-Kioku UV" "Shunkan-Mist UV". We will explain this from three perspectives: the skincare brand Bioré, the platform operator Meta, and the beauty media MimiTV.
