Accessible Pass
- Full Conference PASS
- One Day PASS (10/17)
- One Day PASS (10/18)
- Visitor PASS
ExhibitionStage #2-2 How to proceed with LPO to raise advertising results at a high speed - hypothesis testing approach learned from En Japan's case study.
With bidding competition intensifying and CPMs likely to soar, it is increasingly important to focus on LPO measures to improve CVRs. In this session, we will discuss in detail the LPO initiatives that tripled the CVR of LPs, based on a case study of AMBI, a job scouting service for young, high-career professionals.