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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

Ayumi Ohmichi DeNA Co., Ltd.
Ayumi Ohmichi
DeNA Co., Ltd.
Marketing Dept., Pococha Service Division Marketing Researcher / UX Researcher


After working in the research division of the company-wide marketing organization, where I was involved in research for new business, healthcare, sports, and gaming, I am now responsible for research operations for the live streaming service Pococha.
I drive market and user understanding to support new user acquisition, retention, and product improvement.

Session

10/18

[ExhibitionStage-2-13] Marketing from customer understanding to support business growth: the Pococha approach