SPEAKERS

Akira Horikawa

TOMY Company,Ltd.

Global BEYBLEDE Division Marketing Team

Experienced in the planning, development and marketing of over 10 brands of character products, including anime and manga products centered around battle hobby products such as “Beyblade” and “B-Daman”,
as well as amusement game products.
Specializes in total production, from 0 to 1 product development and marketing, to promotion in various media, and event planning and management.
Currently in ch

Session

10/18

[ExhibitionStage-1-11] Achieving a 300% increase in sales over the previous year! Understanding the balance between "branding" and "buzz" from Beyblade.