PROGRAM

ExhibitionStage #1-5 A Purchase Data-Driven Approach to Reverse-Engineer Customer Discovery

With rising raw material prices, changing consumer behavior, and diversifying customer needs, manufacturers and retailers need more than ever to develop, execute, and verify the effectiveness of data-based business strategies.
In this session, we will delve deeply into the importance of purchasing data and how to utilize it. In particular, we will focus on AI-based customer analysis methods and their strategic significance, and introduce the customer identification process and specific promotional use results. We will also clarify the differences from conventional marketing methods and discuss new customer acquisition approaches.
This seminar is intended for marketers and data analysts of commodity brands, executives involved in developing customer acquisition strategies, and brand managers interested in new marketing approaches.

• 

  Shinzaburo Aono

  FEZ Inc.

  General Manager of Development Headquarters