PROGRAM

ExhibitionStage #2-13 Marketing from customer understanding to support business growth: the Pococha approach

Pococha" is the top live-streaming service in Japan in terms of number of users.In April 2024, Pococha resumed airing TV commercials nationwide for the first time in four years, and as of the end of June, the total number of downloads has reached more than 6 million.In this session, we will introduce specific examples of how marketing strategies and product improvements based on customer and market understanding are contributing to business growth in an uncertain market environment.

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  Shota Onishi

  DeNA Co., Ltd.

  Marketing Dept., Pococha Service Division Lead Communication Planner

  

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  Ayumi Ohmichi

  DeNA Co., Ltd.

  Marketing Dept., Pococha Service Division Marketing Researcher / UX Researcher