PROGRAM

ExhibitionStage #2-7 Mobile app promotion strategy by Bandai Namco Entertainment

Bandai Namco Entertainment (BNE), which has released numerous game apps, and Bandai Namco Network Services (BNNS), which is responsible for user acquisition (UA) of apps using in-house managed advertising menus, will discuss how they are addressing the challenges of app promotion from the perspectives of strategy design, analysis, and operation.

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  Kosuke Tabata

  Bandai Namco Entertainment Inc.

  Assistant Manager, Team 1, Global Marketing Department, NE Business Division

  

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  Jaehong Cho

  Bandai Namco Network Services Inc.

  Chief, Online Marketing Team, Digital Marketing Department, Division 1