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ad:tech tokyo 2024.
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from Oct. 23rd 10:00 JST -
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- soda Inc.
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The solution we are showcasing, "MEDIA CANVAS", transforms the complex AI model known as "Marketing Mix Modeling," which visualizes marketing effectiveness in an integrated way, into a web application. It enables users to directly perform effect verification, optimization, and simulations on their own.
soda Inc. provides support throughout the process, including data causal structure analysis and model tuning, to help build highly accurate models.
- BOOTH
- A-16