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ad:tech tokyo 2024.
Diamond Sponsor
- Kao Corporation
- ”Laurier in the Workplace" is a project promoted by Laurier, Kao's sanitary product brand, to make sanitary napkins available for use in the workplace. The project was launched in 2022 in response to the voices of working people, with the aim of "making it easier for people to work even when they suddenly get their periods. As one of the brand's proposals to "make menstruation easier to live with," we are promoting the use of sanitary napkins in the workplace as part of the welfare program in cooperation with companies that support the project. As of now (as of August 2024), the number of companies that have endorsed the program has increased to more than 200, and there are different types of industry.