- graphtone note Co.Ltd.
graphtone-note's mission is to create "Done!" for your business with marketing technology at the core. graphtone-note is committed to discovering and resolving issues for our clients.
Along with this, we place importance on "an attitude of building relationships" that transcend company boundaries.
No matter what the situation, we are always free to think outside the box and face people, teams, and businesses with an open mind.
Simply slap in the tag, and you're all set for Conversion API – easy peasy! Make Conversion API more popular with 'C-POP' - the easy way to go Cookieless!
In response to growing concerns about adapting to cookieless technology, many media companies recommend Conversion API support. However, the implementation process can be daunting for those who are unsure about the steps or the benefits.
That's where our C-POP comes in, driven by the mission to make Conversion API more popular. It simplifies the typically complex Conversion API implementation, which usually requires server-side development and server-side GTM, into a straightforward tag integration process.
It's easy, fast, and cost-effective, enabling you to prepare for the cookieless era effortlessly.
Since the introduction of GDPR in Europe in April 2016, privacy awareness regarding the handling of cookies, a fundamental technology for web advertising, has been on the rise. On the technical front, browser cookie usage has been restricted by Apple's ITP, and Google has announced plans to phase out 3rd-party cookies in Chrome from 2024 onwards. These changes have led to a transformation in the mechanisms for targeting and conversion tracking in web advertising, which previously relied heavily on cookies.
The industry as a whole is now challenged to find cookieless alternatives for targeting and measurement. One approach suggested by advertising platforms as a cookieless solution is the utilization of 1st-Party Data and the implementation of Conversion APIs.
However, these cookieless solutions come with their own set of challenges, including the need for a clear understanding, technical implementation resources, and cost considerations. Many advertisers and agencies find themselves grappling with these challenges.
To facilitate the adoption of cookieless technology, which is poised to become the standard for web advertising in the future, we offer the ConversionAPI tool 'C-POP.' We have provided support for over 100 advertisers and agencies, helping them with Conversion API integration using C-POP, as well as providing assistance in leveraging 1st-Party Data for advanced-matching.
If you have concerns or questions about navigating the world of cookieless web advertising, please don't hesitate to reach out for a consultation.