PROGRAM

RC-2 Where Do New Customers Come From?

With soaring digital marketing CPAs and an increasingly crowded, complex landscape of customer touchpoints, relying solely on traditional marketing tactics makes acquiring new customers harder than ever. Simply scaling ad spend or expanding superficial media reach is no longer a viable strategy for driving sustainable business growth.
To overcome this impasse, this session brings together three industry leaders from the frontlines of platforms, brick-and-mortar retail, and brand management. Beginning with a fundamental redefinition of customer touchpoints—asking "Where are your future customers today?"—the panel will tackle the core disconnect between corporate channel-based budgets and real consumer decision-making.
Ultimately, this session will uncover why consumers haven't chosen your brand yet and provide actionable insights to answer the vital question: "Where should you invest your next marketing dollar?

• Moderator

  

  Kazuhisa Sase

  OPT, Inc.

  Sales Professional

  

• 

  Naohiro Horikawa

  Rakuten Group, Inc

  General Manager of the Group Strategy Office

  

• 

  Shogo Okazeri

  StylingLife Holdings Inc. PLAZASTYLE COMPANY

  Company Executive and Head of Marketing

  

• 

  Tadashi Nishihara

  MOON-X Inc.

  Sales/Channel Strategy Division Senior Vice President