PROGRAM

PO-3 In-House or Agency? Finding the Right Balance

In-house or Partner? — In this session, three marketing leaders from different business and organizational backgrounds will go beyond the simple choice of “in-house or outsourced” and discuss how organizations can maximize business impact.

What capabilities and responsibilities should companies never give up? What should they expect from external partners beyond expertise? And how should the boundary between in-house capabilities and external support evolve depending on organizational maturity and business characteristics?

Through real-world examples from each company, we will explore what true collaboration looks like and how internal teams and external partners can work as one team toward shared business outcomes.

This session is designed for both business leaders pursuing greater in-house capabilities and external partners working closely with clients, offering practical perspectives to help participants consider: What is the right model for our own organization?

• Moderator

  

  Chikamasa Ninagawa

  CyberAgent, Inc.

  Executive Officer

  

• 

  Tatsuya Hasebe

  TOKYU CORPORATION

  Digital Platform URBANHACKS Senior Marketing Producer

  

• 

  Takehisa Eda

  Marugame Udon, Inc.

  Executive Officer & General Manager of Marketing Division

  

• 

  Takeshi Kato

  Yamaha Corporation

  Corporate Branding Division , Leader