PROGRAM

PO-2 HR × Marketing: Rethinking Talent Strategy

The field of human resources holds immense untapped potential as a new frontier for marketing. At its core, marketing is the art of entering the world of others—namely, customers—and, through understanding that world, proposing a happier future. Today, the wealth of experience accumulated through working with "people" has the power to open up groundbreaking possibilities. By multiplying marketing intelligence with foundational HR knowledge, we can carve out new perspectives for talent recruitment, development, and training—areas that have become increasingly challenging in recent years.
In this session, we welcome three pioneering practitioners who have actively ventured into the intersection of HR and marketing. Sharing firsthand stories of their ongoing trials, successes, and hard-earned lessons, they will outline the true potential of this synergy. This session will deliver practical, living insights and actionable tips on how to exercise leadership as a marketer.
It is designed for:
-Professionals seeking new application areas for marketing
-Marketers aiming to venture into different domains
-Change-makers already driving cross-functional initiatives in other fields

• Moderator

  

  Koji Ishii

  PERSOL CAREER CO., LTD.

  Corporate Strategy Division General Manager

  

• 

  Tatsuya Kaneda

  Takamatsu House Co., Ltd.

  Director, Senior Managing Executive Officer Head of Business Promotion Division

  

• 

  Mayuko Kishida

  Panasonic Connect Co., Ltd.

  Design & Marketing Division Corporate Communications Department IMC Section 2 Manager

  

• 

  Syuichi Namai

  Ibaraki Prefectural Shimotsuma First High School and Junior High School

  school principal