PROGRAM

PO-1 Who Will Marketers Become in the Age of AI? — From Creators to Decision-Makers Who Drive Action

AI analyzes. AI plans. AI writes copy. AI even creates the creative. So what, then, is the role of the marketer?

As AI rapidly rewrites the rules of marketing, the question is no longer whether marketers can use AI, but what unique value human marketers can still bring. In this session, leading marketers who have driven brands and businesses forward will draw on their real-world experience to discuss what should be left to AI, what only humans can do, and what qualities will make marketers more valuable in the years ahead.

Understanding customers. Imagining the future. Making decisions with conviction. Bringing organizations together and inspiring people to act. In the age of AI, where does the true value of the marketer lie? This 50-minute session will change the way you approach your work from tomorrow onward.

• Moderator

  

  Yasuhito Tanaka

  en inc

  Senior Executive Officer

  

• 

  Tomoharu Senda

  DENTSU INC.

  Marketing Division 1

  

• 

  Natsumi Akita

  Mizuho Financial Group, Inc.

  Senior Managing Corporate Executive, Group Chief Culture Officer, Group Chief Branding Officer

  

• 

  Katsuaki Nagumo

  FamilyMart Co., Ltd.

  Executive Director (Product Value & MD Reform)