Fri, 23rd Oct 2026
09:30-09:50
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
- One Day PASS (10/23)
- Visitor PASS
Morning Content #1 Ready for What’s Next: The Human Side of Reinvention
AI is changing how consumers discover brands, how marketers work, and where businesses create value. For the people leading that change, the challenge is also personal: how do you move forward when the expertise and habits that brought you success are being tested?
In this energizing Day 2 opening keynote, Jennifer Willey, Founder and CEO of Wet Cement, explores how to lead through uncertainty and make reinvention an everyday practice. Through a personal story and a practical, easy-to-apply framework she helps marketers connect a changing industry to their own next steps.
Attendees will leave with a clearer focus for their own reinvention, a practical way to bring colleagues into change, and one action to turn inspiration from ad:tech tokyo into progress.
: Sessions conducted in English.


