PROGRAM

MC-8 Trust in Advertising: Transparency in the Age of Automation

Trust in digital advertising is rock bottom??? As seen in fraudulent advertising, digital advertising has become a disliked presence. Why has it come to such a state? Why is the media running such advertisements? Why can't we change this situation better? Will AI technology become a savior in this situation, or will it make it worse? In this session, we will discuss the present and future of this issue from the perspectives of long-standing frontline opinionators in this industry, the government (Ministry of Internal Affairs and Communications) that has begun working to improve the situation, and companies utilizing technology.

• Moderator

  

  Yukiko Yamaguchi

  Panasonic Connect Co., Ltd.

  Senior Vice President, Chief Marketing Officer (CMO) Managing Director,　Design and Marketing Division In charge of DEI Promotion and Corporate Culture Transformation

  

• 

  Hideyuki Nagasawa

  Quality Media Consortium

  Secretary-General

  

• 

  Shingo Ito

  NTT EAST

  Global Business Office, Asia Business Development, Senior Manager