Diamond Sponsor
Thu, 22nd Oct 2026
14:35-15:25
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
MC-2 The New Frontier of Influencer-Led Advertising
Influencer Content Has More Than One Outlet
Running an influencer's post as a paid ad does work. But it is only
one outlet among many.
Co-creating products. Building the ground for fans to accept you,
before you sell anything. Treating what real people say as an asset
in its own right. Work with influencers reaches both upstream and
downstream of ad distribution.
In this session, Ajinomoto and Casio Computer bring the brand side,
HA-LU brings the view of someone who has been both an influencer and
a partner to brands, and an agency perspective joins them. We will
cover three things.
1. How does each company actually define "influencer"?
2. What each company will not compromise on, and what they have
actually done
3. What they want from working with influencers from here
What you will take away
・The criteria each company actually uses to cast and to evaluate
・The formats that make content travel
・The right sequence, from building a fan base to running paid media
This session is for you if
・You want to move influencer work beyond "post it and you're done"
・You want casting criteria beyond follower count and category fit
・You are redefining where influencers belong inside your organization
