PROGRAM

MC-1 Media Strategy Without Mass

The disappearance of “mass appeal” is an issue that upends the very foundations of marketing.
Now that conventional wisdom and established theories are becoming obsolete, how should we engage with consumers?
This session brings together four distinct perspectives—business owners, television networks, web media editors-in-chief, and advertising agencies—under one roof.
Addressing the rise of AI and the dramatic shifts in the media landscape, we will engage in a multifaceted discussion on new connections between content and media, as well as communication strategies designed to deliver sustainable value.
This session is designed for marketers seeking to shape communication strategies for a new era, offering practical insights that can be directly applied to their planning starting tomorrow.

• Moderator

  

  Wataru Kubotani

  DENTSU INC.

  Integrated Marketing Consultant, Connection Planning Dept. II, Marketing Division II

  

• 

  Shinjiro Ninagawa

  TV Tokyo Corporation

  Exective Officer, Marketing Division

  

• 

  Hiroaki Minami

  KODANSHA LTD.

  Editor in Chief