PROGRAM

Keynote #5 How New Value Is Created: Insights from the Marketers of the Year 2026 Winner & Juries

Now in its 9th year, the Marketers of the Year presented by Nikkei xTREND honors individuals who have pioneered new markets or developed innovative business models.

In this session, the 2026 winner—to be announced in late September—will join a panel discussion with the juries. They will explore the key factors behind the award-winning initiatives, including how they identified changes in consumers and the market, translated ideas into concrete initiatives, and brought others together to achieve results.

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  Akie Iriyama

  Waseda Business School (Graduate School of Business and Finance)

  professor

  

• 

  Daisuke Otobe

  Coup Marketing Company Inc.

  CEO

  

• 

  Koji Kage

  Office Kage Koji Corporation

  Representative

  

• 

  Tomonobu Tominaga

  OFFICE Shimofuri LLC Representative,

  Preferred Networks, inc. Executive Advisor

  

• 

  Michiko Kitahara

  MICHI inc.

  CEO