Thu, 22nd Oct 2026
11:40-12:20
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Keynote #4 The Future of Discovery: How AI Is Changing How Consumers Choose
Consumers are increasingly turning to AI assistants to research products, compare options, and narrow choices before they buy. As AI becomes part of the decision-making process, brands and retailers need to understand how consumer behavior is evolving and what it takes to stay visible and relevant.
Join this session to learn how AI is reshaping product discovery and purchase decisions, where the biggest opportunities are emerging for marketers, and why the future of AI-assisted commerce will depend on robust commerce intelligence that powers relevant, personalized recommendations with high-quality retailer and product data.


