Diamond Sponsor
Thu, 22nd Oct 2026
16:45-17:35
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
JI-4 Beyond Tourism: Turning Visits into Lasting Relationships
The relationship with international visitors does not end when they purchase products or enjoy their travels in Japan. The excitement and trust created through products, customer service, and unique local experiences can lead to word of mouth after they return home, repeat purchases, return visits, and even new connections with future visitors to Japan.
Drawing on practices from three different fields—experiential services, children’s apparel, and beauty—this session will explore how Japan’s distinctive quality, craftsmanship, hospitality, and storytelling can be transformed into memorable experiences. We will discuss how brands can build lasting relationships with international visitors and create a cycle that leads to future purchases and return visits, while exploring what the next generation of inbound marketing should look like.
