Diamond Sponsor
Thu, 22nd Oct 2026
17:00-17:40
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
- One Day PASS (10/23)
- Visitor PASS
ExhibitionStage #2-6 The Forefront of Real-World Media 2026
As AI and digital technologies continue to transform how consumers discover and engage with information, what value can real-world “places, moments, and experiences” offer as media? This session brings together three media platform companies with distinct touchpoints across urban spaces, retail stores, transportation, and break-time environments to discuss the current state and future of real-world media, drawing on the latest case studies, advertiser trends, and insights from the field.
Where does the true value lie—in the location itself, or in the mindset and context of the people who are there? How will the rise of AI reshape the role and value of OOH and DOOH? Designed for advertisers, agencies, media companies, and marketing professionals, this session will provide fresh perspectives on leveraging real-world touchpoints and practical insights for future media planning and communication strategies.
