Thank you for attending
ad:tech tokyo 2026.
The archives will be available
from Oct. 28th 10:00 JST -
Nov. 8th 23:59 JST.
Click here to learn how to watch
Diamond Sponsor
Thu, 22nd Oct 2026
15:00-15:40
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
- One Day PASS (10/23)
- Visitor PASS
ExhibitionStage #2-4 Not Every Spike in Customer Data Is a Signal
Brands now see more customer data than ever: social posts, reviews, purchases, app activity. AI can flag every change in seconds. But not every spike deserves a response, and reacting to noise wastes budget and erodes trust. Daniel Wei, COO of TP Infinity, shares how global brands across luxury, fashion, beauty and sportswear decide which changes are real signals worth acting on. The test is a change that lasts, set against what similar brands see, with people making the final call where numbers alone would get it wrong. He walks through real examples of signals raised and signals declined, and what happened next. Moderated by Mitsuaki Ako, VP of Business Development, TP. For brand, marketing and CRM leaders in B2C and B2B. You'll leave with a practical way to separate signal from noise, and act on the moments that matter before they show up in sales.
