PROGRAM

ExhibitionStage #2-11 Marketing in Action — So, What Do We Do Tomorrow? Reflecting on ad:tech tokyo 2026 and Taking the Next Step in Marketing

As AI, data, branding, customer experience, media, and organizations continue to evolve, what should marketers hold on to—and what needs to change?
In this closing session, the speakers will come together for an open conversation about the changes they are seeing, the topics currently on their minds, and the ideas and insights from ad:tech tokyo that have stayed with them.
Through perspectives such as “what needs to change,” “what should remain unchanged,” and “what should we try next,” the session will bring this year’s theme, “Marketing in Action,” to a close—and turn the inspiration from ad:tech tokyo into the first step toward action tomorrow.

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  Koji Kage

  Office Kage Koji Corporation

  Representative

  

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  Motohiko Tokuriki

  note, Inc

  note producer / Blogger

  

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  Ikuko Ota

  Accenture Song

  Managing Director