PROGRAM

ExhibitionStage #2-10 The Frontlines of Recruitment Marketing: Success Stories from PR and HR Professionals

■ Who Should Attend
HR professionals, PR and communications staff, marketers, and executives who are asking, “Why aren’t our job ads getting applicants?” or “Why don’t our new hires stay?” This session is also for anyone who wants to treat recruiting as a marketing challenge.

■ Session Overview
Our guests are Hajime Hasegawa (Director, TWOSTONE&Sons), who helped take a PR business to an IPO and led the video recruiting platform “JOBTV” in its early days, and Satoko Suzuki (Executive Officer, for Startups, Inc.). The session is moderated by Ikumi Narui, CEO of AI Mental Support. The discussion covers four themes:

Rethinking Recruiting Through a PR Lens: How does PR thinking improve recruiting results?
Changing Recruiting Channels: Traditional methods are losing their impact. How can content on Instagram, short-form vertical video and similar channels reach talent that was previously out of reach?
Success Stories: Real recruiting marketing successes from PR and talent professionals
Health and Productivity Management, Hiring, and Retention: The more recruiting raises expectations, the more a post-hire gap leads to turnover. Using data on employee well-being investment, benefits trends and human capital disclosure, the panel looks at what happens after the hire.

■ Key Takeaways

Practical ways to bring PR thinking into your recruiting

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  Ikumi Narui

  株式会社AIメンタルサポート

  CEO

  

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  Hajime Hasegawa

  TWOSTONE&Sons Inc.

  Member of the Board

  

• 

  Satoko Suzuki

  for Startups, Inc.

  Executive Officer