Diamond Sponsor
Fri, 23rd Oct 2026
14:00-14:40
Accessible Pass
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ExhibitionStage #1-9 SBI SECURITIES Co.,Ltd Advertising Strategy: Using First-Party Data to Track the “Path to Application”
In addition to “acquiring new customers,” how can we visualize the business outcomes that follow and leverage that insight for advertising investments? Isn’t this a common challenge facing many marketers?
In the financial industry in particular, from the perspective of personal information protection, the hurdles to leveraging data—such as the number of new account applications, the number of accounts opened after screening, and diverse outcomes across multiple financial products—for advertising purposes are by no means low.
Furthermore, it is becoming increasingly important to assess not only the number of acquisitions but also the extent to which advertising investment contributes to business KPIs.
To achieve this, it is essential to establish an operational framework that ensures both volume and quality—specifically, business contribution—without sacrificing either, as well as a system where advertisers and agencies can make decisions based on the same data.
In this session, we are pleased to welcome SBI Securities Co., Ltd., a company that has been a pioneer in promoting the use of first-party data in advertising while respecting privacy. Through a dialogue with Plaid, they will discuss the background and strategies behind their initiatives, and we will delve deeper into advertising strategies that balance both volume and quality.
