PROGRAM

ExhibitionStage #1-5 What Makes a Marketer Worth Choosing 10 Years From Now? How the Under-35 Generation Is Navigating AI and Building Their Careers

As generative AI and AI agents keep advancing, the work of marketers, from analysis and planning to creative, is set to change dramatically.
At the same time, more and more brands are facing backlash as consumers pick up on something "off" in AI-generated output.

This session brings together brand marketers under 35 who are confronting the AI era head-on and will need to keep working alongside AI for years to come. Through questions like "What does it take to use AI without alienating consumers?", "Will instinct and judgment ever be replaced by AI?", "How do you decide when you want to go against what the AI recommends?", and "Can AI actually act as a coach?", they'll share their honest thoughts, hopes and worries included. Join us to think through what it takes to be a marketer who keeps delivering value 10 years from now.

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  Kentaro Nakajima

  Adobe KK

  Head of Social, Japan Global Marketing Organization Japan Integrated Marketing Social Media Marketing Department

  

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  Ukyo Oe

  Central Japan Railway Company

  Sales Division

  

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  Natsuki Kamiya

  Panasonic Connect Co., Ltd.

  Design & Marketing Division Corporate Communications Department IMC Section 2

  

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  Kentaro Ouchi

  KDDI CORPORATION

  Driving Growth Division / Core staff