Thank you for attending
ad:tech tokyo 2026.
The archives will be available
from Oct. 28th 10:00 JST -
Nov. 8th 23:59 JST.
Click here to learn how to watch
Diamond Sponsor
Thu, 22nd Oct 2026
15:00-15:40
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
- One Day PASS (10/23)
- Visitor PASS
ExhibitionStage #1-4 Unlocking CTV Marketing Through the Home Screen - Dentsu, TVS REGZA, and Teads Uncover Case Studies and Marketing Insights
As the digital advertising landscape evolves, budgets are increasingly shifting toward CTV. In particular, the TV—as the “home screen” and the primary screen in the living room—is gaining attention as a new advertising touchpoint for consumers.
In this session, we’ll explore how to leverage CTV for brand marketing, starting with the advertising value of the home screen, and present real-world case studies and data to illustrate these strategies. In addition to the viewing environment and attention characteristics unique to the home screen, as well as its compatibility with products and creative content, we will also discuss the marketing benefits of CTV advertising, such as brand lift and in-store visit measurement.
Furthermore, drawing on their respective insights and track records, Dentsu, TVS REGZA, and Teads will present methods for integrating CTV into omnichannel marketing, including retargeting and integration with other digital touchpoints.
The session will be moderated by Takaya Nakagawa, Country Manager at Teads Japan.
