Diamond Sponsor
Fri, 23rd Oct 2026
16:00-16:40
Accessible Pass
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ExhibitionStage #1-11 Who Will Your OOH Move? | The Future of OOH: Global Perspectives and GEM, a New Measure for Creative Evaluation
How many ads have you encountered today?
And which of them do you remember?
At a time when the quality of every brand encounter matters, this session reimagines OOH as a space where people and brands can build meaningful relationships. We will explore media development and planning practices from Japan and around the world, along with new perspectives on enhancing brand value.
The session will also introduce GEM®, a new measure that enables communications to be evaluated and improved from the audience’s perspective.