PROGRAM

ExhibitionStage #1-10 From Brief to Campaign: AI Video Agents Reshape Human-AI Creative Collaboration

As generative AI evolves, its role in advertising creative is shifting from a tool for generating content to a collaborative partner that understands the full context of a project and works continuously alongside people.
Designed for brands, advertising agencies, Creative Directors, Producers, and AI creators, this session will introduce a new workflow powered by AI Video Agents. On an Infinite Canvas, Creative Briefs, brand assets, reference materials, scripts, storyboards, and feedback are brought together to create a shared Context Engineering environment.
By understanding brand intent and production history, the Agent can support the entire creative process—from ideation, scriptwriting, and storyboarding to video generation, human review and refinement, and creative adaptation across markets, languages, and channels.
Moving from Prompt Engineering to Context Engineering, the session will explore how responsibilities can be divided between humans and AI: what can be delegated to AI, where human judgment and control remain essential, and how a single Brief can evolve into a Campaign while maintaining quality and consistency.

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  Weiyu Chen

  Everfir Limited

  Co-founder