PROGRAM

DT-6 From Insights to Action: Making Data Work

Thank you for your hard work every day!
- You’ve conducted analyses, but they aren’t leading to concrete actions.
- You can see the results, but you’re not fully leveraging them in your decision-making.
- You’re unsure how to make the most of your data analysis.
…Have you ever experienced the above?

In this session, three speakers - each active in different roles - draw on their practical experiences to unravel the underlying causes and nature of the “analysis-only” phenomenon. Furthermore, they discuss the mindset and practical tips needed to bridge the gap between analysis and decision-making, exploring ways to transform data into valuable decisions.

This session is designed to resonate with you - you’ll likely find yourself thinking, “That’s so true!” - and provide insights and practical tips you can apply to your work starting tomorrow.

• Moderator

  

  Akitaka Ishida

  DENTSU INC.

  Senior Consulting Director and HRM Co-Director, Data Marketing Division

  

• 

  Ryosuke Kogure

  Shiseido Co., Ltd.

  Digital Marketing Strategy Dept.　Vice President

  

• 

  Tsuyoshi Takashima

  Jupiter Shop Channel Co., Ltd.

  Assistant General Manager,E-commerce Dept.EC Div.

  

• 

  Yoshitomo Kawamoto

  Kao Corporation

  Director, Global Marketing Intelligence Department, Marketing Innovation Center