PROGRAM

DT-5 Rethinking KPIs: What to Keep, What to Drop

Are the KPIs you are tracking truly beneficial to your business?
In this session, we welcome Mr. Amano (a marketer on the front lines), Mr. Koide (a veteran with 40 years of experience in advertising), and Mr. Tomozawa (who has served as CMO at multiple companies). Through their diverse perspectives and discussions, we will delve into topics such as how to devise effective KPIs, the pitfalls of poor KPIs, and how to translate these concepts into practical application.
Our goal for this session—our own KGI, so to speak—is for you to move beyond mere operational metrics used for tracking numbers and instead walk away with a clear sense of "what to focus on" (your intent and stance) to drive business growth.

• Moderator

  

  Yasuhiro Matsuno

  DENTSU INC.

  Marketing Division 3

  

• 

  Takashi Amano

  DAIKIN INDUSTRIES, LTD.

  Corporate Communication Department

  

• 

  Makoto Koide

  Japan Joint Industry Committee for Digital Advertising Quality＆Qualify(JICDAQ) Executive Director

  Japan Advertisers Association(JAA) Visiting Researcher

  

• 

  Daisuke Tomozawa

  Japan Advertisers Association (JAA)

  Special Advisor, Media Committee