PROGRAM

CD-2 How Data Drives Better Experiences and Business Growth — Building Trust Through Customer Data

“Will the effective use of customer data change in the AI era?” “We’ve collected customer data, but how can we make better use of it?” “Since AI agents can run simulations, won’t customer data become unnecessary in the future?” While addressing these concerns, this session will present and discuss a framework for driving the feedback loop regarding the purpose and effective utilization of customer data. Mr. Kobayashi from Kewpie will share use cases and challenges; Mr. Ishibashi from NTT Docomo will present an overview of projects being promoted at Docomo and the company’s vision for a data ecosystem; and Mr. Morita from Ads for Humanity will introduce challenges in the AI era. Data is, after all, merely a tool—so how can we improve the value of the customer experience and translate that into revenue? We aim to make this session easy to understand for those new to brand management, while also offering valuable insights for seasoned professionals.

• Moderator

  

  Go Sugihara

  Structure & Signals, Inc.

  CEO

  

• 

  Noe Kobayashi

  Kewpie Corporation

  Head of the Customer Success Office, Digital Transformation Division

  

• 

  Hideki Ishibashi

  NTT DOCOMO, INC.

  Senior Vice President Head of Marketing Solutions

  

• 

  Eisuke Morita

  Ads for Humanity Corporation

  Representative Director, President & CEO