PROGRAM

BM-6 Detecting Signals: How to Uncover Emerging Customer Needs

As AI adoption accelerates, the ways consumers discover information and move through comparison, consideration, and purchase are changing. Conventional data and analytical methods alone are no longer sufficient to uncover emerging customer needs.

In this session, three marketers working at the forefront of customer understanding and demand creation will discuss how to develop hypotheses and combine data with insights from the field, drawing on real-world examples from their respective companies.

They will share practical tips for turning analysis into business results, including how to dig deeper into findings, mitigate bias, and translate emerging insights into actionable initiatives.

• Moderator

  

  Yuki Ono

  LY Corporation

  Corporate Officer, Business Design SBU Lead, Corporate Business Domain

  

• 

  Hiroya Suzuki

  Minedia, Inc.

  CEO

  

• 

  Miki Mori

  Yamaha Corporation

  Manager, Corporate Branding Division

  

• 

  Taro Hayashi

  Mizkan Holdings Co., Ltd.

  Communication Division_ Corporate Officer