PROGRAM

BM-4 Discovering and Creating New Markets

In a rapidly changing market environment marked by diversifying needs, it has become difficult to achieve sustainable growth by simply extending existing markets. What is now required of companies is not merely the pursuit of digital methods and tactics (the “How”), but the very act of “discovering and creating value” (the “What”) for society and customers.

In this session, we will explore the essence of how to identify markets and translate them into business growth through the definition of categories and the interpretation of potential customer psychology. We will draw on insights from companies that have created value using different approaches—such as product-centric and customer-centric strategies—to delve into the core of this process.

• Moderator

  

  Saori Kiryu

  Vector Group

  Executive Vice President

  

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  Michiko Kitahara

  MICHI inc.

  CEO

  

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  Takumi Otsuki

  Suntory Beverage & Food Limited

  Brand Marketing Department CSD Marketing Leader

  

• 

  Norihide Ide

  BOURBON CORPORATION

  Managing Director and Exective Officer Development&Exploration Hedquarters International Corporate Planning Management