PROGRAM

BM-3 How Storytelling Strengthens Brands — Connecting Fragmented Customer Touchpoints

As the number of touchpoints connecting consumers and brands continues to grow—from social media and apps to e-commerce, physical stores, and events—does simply increasing and connecting these touchpoints through data truly create a consistent brand experience?
In this session, leaders from the financial, food, beverage, and media industries will share their experiences and explore how fragmented touchpoints can be connected to create a unified brand experience. We will discuss how brands can build and sustain meaningful relationships with consumers through a renewed sense of corporate purpose, values passed down across generations, gratitude toward stakeholders, and authentic storytelling.
The session will also explore how brands can balance short-term results with long-term brand building, offering practical insights into creating lasting relationships with consumers.

• Moderator

  

  Nobuhiro Nagasaki

  KODANSHA LTD.

  Rights/Media Business Division, Deputy Executive Director

  

• 

  Takayoshi Sotani

  Mizuho Financial Group

  GM, Corporate Culture Office / Corporate Brand Director

  

• 

  Hiroki Koyama

  MEGMILK SNOW BRAND Co., Ltd.

  Dairy Foods Marketing Department, Cheese division, Manager

  

• 

  Ryo Wagatsuma

  ASAHI BREWERIES, LTD.

  Communication Design Department／section chief