PROGRAM

BM-2 Turning Empathy into Revenue

Empathy is widely celebrated as a vital force in building strong brands, yet it often proves hard to tie directly to sales or business performance. Many brand leaders find themselves caught in this very dilemma. In this session, we'll explore practical approaches to transform empathy from an intangible feeling into a strategic business asset that drives real growth. Join us for actionable insights on designing empathy that balances brand value with business results, and unlocks sustainable growth.

• Moderator

  

  Etsuko Kazaguchi

  JTB Corp.

  Executive Officer, Branding, Marketing and Public Relations Chief Marketing Officer

  

• 

  Soma Tanaka

  BuySell Technologies Co., Ltd.

  Executive Officer, Head of Marketing Division

  

• 

  Kaori Fujisawa

  LOTTE CO., LTD.

  General Manager Communication Design Department Marketing division

  

• 

  Satoko Matsui

  Facebook Japan G.K.

  Client Partner