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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

Kyoko Matsushita
Kyoko Matsushita
WPP Japan
Chief Executive Officer

Kyoko Matsushita is the CEO of WPP in Japan. In this role, she demonstrates a commitment to identify growth opportunities, drive greater collaboration and cooperation across fifteen highly specialized WPP operating companies. Previously Kyoko was the Global CEO for Essence Global, WPP’s global data and digital-driven media agency. She joined Essence in 2014 as the first CEO of the APAC region.

Recognized by The Drum as one of the world's leading digital marketers and by Campaign as one of APAC's leading CEOs, Kyoko has held global and regional roles at Electronic Arts and Sony Europe, overseeing marketing communications and product development for over two decades.

Kyoko earned a Master of Science degree from the London School of Economics and Political Science. Currently based in San Francisco with her husband and two children, she enjoys practicing Aikido and volunteering as a game tester for educational apps.

Session

10/20

[ Keynote-2] Change is the only constant: 5 critical things in building a high performing organization that adapts to change

10/20

[ CT-1] WPP: Use the power of creativity to be a catalyst for change

10/20

[ CT-2] Post DX: Customer experiences with ‘More Love’ - U.S. case studies​

10/21

[ CT-11] Power of communication: what does it take to truly lead​

10/21

[ CT-16] WPP Global CEO Mark Read Live Meessage