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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thu, 20th Oct 2022

10:15-10:55

Grand Ball Room

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/20)
  • One Day PASS (10/21)
  • Visitor PASS

Keynote #2 Change is the only constant: 5 critical things in building a high performing organization that adapts to change

We are living in a world where change is the only constant. What kind of companies can unleash creativity and navigate through change? The ones that continuously find creative solutions will lead business innovations. In this session, Kyoko Matsushita, the newly appointed CEO of Japan from April for WPP, the world largest marketing communications company, and Hitomi Iba, an international business strategist and consultant will exchange POVs on how to build an agile organization by touching on purpose, talent, data & technology, leadership and more.This session will provide some useful insights and ideas for the AdTech Japan participants as they build their high performing, future-proof organizations.