PROGRAM

ExhibitionStage #2-5 New Growth Strategy Starting with “Visualization” — How Data Utilization Helped MAQuillAGE Discover TikTok's Winning Strategy

・Target Audience
Brand marketers, agency planners/creative leads, data analysts, marketing decision-makers, and executives

・Session Overview
A rebranding success story powered by TikTok, creative strategies and creator collaborations that resonate with younger audiences, insights and closed-loop measurement enabled by TikTok’s new analytics solutions, and a forward-looking perspective on leveraging TikTok for mid-funnel (consideration) objectives

・Key Takeaways
A proven model that connects awareness to personal relevance and purchase, actionable creative know-how for engaging younger audiences, a data-driven framework for continuous optimization, and a clear vision for driving brand growth with TikTok

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  shunichi takei

  TikTok for Business

  Global Business Solutions-APAC-Japan Industry FMCG

  

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  Makoto Fujii

  Shiseido Japan Co., Ltd.

  Make up Marketing Dept. Digital Marketing Strategy Group Brand Manager