PROGRAM

ExhibitionStage #1-7 Expanding Brand Value with “Data × AI”: The New Customer Experience “Rurubu” Aims to Create

The long-beloved travel guidebook “Rurubu” is now challenging itself to create new customer experiences as a digital service, starting with the digitized “Rurubu+”.
This session features Mr. Morisaki, President and Representative Director of JTB Publishing leading this transformation; Mr. Furuichi from Plaid, who has been accompanying them from strategy formulation to the launch of new services; and Mr. Suzuki from the dedicated AI team “Data Mind”.
We will delve into how Rurubu combines its rich brand assets with data and AI to create new travel experiences. We'll explore the process, key priorities, and future vision. This is essential viewing for anyone interested in leveraging existing business assets for new ventures or digital transformation.

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  Go Suzuki

  PLAID, Inc.

  CTO Office, Data Mind Team Lead of AI

  

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  Tomohiro Furuichi

  PLAID, Inc.

  ALPHA Department Head of CX Strategy Team Managing Director

  

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  Hiroyuki Morisaki

  JTB Publishing,Inc.

  Representative Director, President and CEO