Thank you for attending
ad:tech tokyo 2025.
The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
Click here for how to watch
Diamond Sponsor
Thu, 23rd Oct 2025
17:00-17:40
Accessible Pass
- Full Conference PASS
- One Day PASS (10/23)
- One Day PASS (10/24)
- Visitor PASS
ExhibitionStage #1-6 Learning from Kao Hair Care's Success Stories: The Essence of SNS Marketing
Kao Hair Care continues to generate buzz with new brand launches like “melt,” “THE ANSWER,” and “MEMEME,”
alongside brand renewals for “Essential” and “Merit.”
Behind its success—earning numerous Best Cosmetic awards and consumer affection—
lies a meticulously designed brand strategy and social media approach.
In this seminar, Mimi Beauty—a pro in beauty × SNS marketing—will lead the discussion,
delving deep into how Kao Hair Care captured consumers' hearts and generated buzz.
