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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Makoto Koide
Makoto Koide 7
Japan Advertiser's Association Inc. Managing Director
Shiseido Japan Co., Ltd Strategic Communication Department Executive Manager

Joined SHISEIDO in 1984. After 2 years of sales experience in Osaka, moved to Product Development in 1986 and then to Advertisement where took in charge of the media, especially printing media. In 1994, moved to Corporate Strategy Department and defined the Corporate Mission, planned the Head Quarter building, and establish in-Corporate nursery place. Then moved to Professional department to plan the business and manage the hair/aesthetic salon business. Since April, 2014 to date, take leadership in the strategic communication such as the media buying including the digital media, Product PR and owned media.

Session

10/20

[ MC-4] What Does Brand Safety Protect? - Investigating the Freedom and Dignity of Communication