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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Shoko Nishimoto
Shoko Nishimoto New
Daimaru Matsuzakaya Department Stores Co.Ltd.
Headquarters Sales Promotion Department

I Joined Daimaru Department Store (currently Daimaru Matsuzakaya Department Store) in 2008 after working in the search engine, research, and EC business industries, and was assigned to the EC business.
In 2015, I was assigned to the Sales Promotion Department of the Sales Planning Division at the head office.
Now I am in digital advertising for all stores, utilization and general management of digital media such as SNS, and improvement of digital literacy within the company.

Session

10/21

[ RC-2] Relationship between In-store Mediatization and Changes in Customers' Behavior and Attitudes