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19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS(2022)

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Yosuke Seki Pencil, Co.,Ltd.
Yosuke Seki 3
Pencil, Co.,Ltd.
D2C Devision General Manager

Yosuke Seki is an entrepreneur, a skilled "motsunabe" chef and an experienced digital marketer who has worked across multiple marketing disciplines both as a business owner and a consultant.

Ever since his joining in PENCIL in 2015, Yosuke has executed full-funnel digital strategies including marketing, online advertising, UI/UX and CRM for some of the largest and most valuable brands in Japan. He took the initiative in developing cross-border eCommerce services into the Asian market.

As rebranding or DX aiming to transform the traditional E-commerce practice to the D2C model becoming mainstream, Yosuke founded Nippon D2C Support Committee and hosted the very first D2C conference in Japan - D2C Summit 2020, 2021, 2022.

Session

10/21

[RC-1]Indicators to Measuring Effectiveness of Commerce Advertisement - Evaluating the Quality and Sustainability of Acquired Customers