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アドテック東京

1st - 2nd, November 2021
@ Tokyo International Forum+Online

PROGRAM

Tue, 2nd Nov 2021

12:35-13:25

Accessible Pass

  • Full Conference PASS
  • One Day PASS (11/2)

PP-1 The Expanding Role of the Marketer - Considering the Three Missions

The development of technology. The force from rapid evolution and unforeseen circumstances that change consumers' behavior and value.
These are the "markets" that businesses must now look to. Marketers are now being asked to create or redefine these markets more quickly and more firmly than ever.

In this session, we will welcome speakers who are involved in business innovation by their own hands in DX and AI segment. We will be able to listen to their real and energetic episodes, and take a deep dive into the role marketers are expected to play. Then summarize the three missions of what we are supposed do to become a good marketer nowadays.

What is the role of a marketer? Who exactly is “the marketer”?
If you have ever had such questions in your mind, this is the session will be deserved to listen.
We will bring you love, courage, and a lot of smiles, the best. Written by Kanako Shinohara