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19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM(2022)

Fri, 21st Oct 2022

15:40-16:30

Room1+2

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/21)

PP-3 What Should Companies Do to Shift to In-House Marketing?

The momentum for in-housing marketing is accelerating. In this session, three panelists, who have been promoting in-house marketing, will discuss the actual situation of "marketing going in-house" and deepen the discussion on the ideal approach to marketing going in-house.