PROGRAM(2022)

PP-3 What Should Companies Do to Shift to In-House Marketing?

The momentum for in-housing marketing is accelerating. In this session, three panelists, who have been promoting in-house marketing, will discuss the actual situation of "marketing going in-house" and deepen the discussion on the ideal approach to marketing going in-house.

• Moderator

  

  Takayoshi Sotani

  Adobe KK

  Director, DX International Marketing

  

• 

  Toshio Yamana

  Japan Airlines Co.,Ltd.

  Senior Director Web Communication Group Public Relations

  

• 

  Go Mizushima

  GeoTechnologies, Inc.

  Chief Marketing Officer

  

• 

  Ai Fukushima

  en Japan Inc

  Manager