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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Fri, 21st Oct 2022

15:40-16:30

Room7

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/21)

MC-7 What is Need to Implement Fan Marketing Practices?

While the term "XX-marketing" is often used, "fan-marketing" is the one that has been gaining more and more attention in recent years.

What does fan marketing actually mean then? The answer to this question varies from person to person in terms of ideas and methods. Because the
term is super abstract, increasingly being discussed in an ambiguous manner.

So this session will provide an opportunity to rethink "fan-marketing," a term that is so important that it is discussed in different ways.
What exactly is "fan-marketing"? What is it for? And what is the best way to start?
These topics above will be discussed and summarized from the perspectives of those who actually practice fan-marketing and those who support fan-marketing as partners/vendors.

We hope that those who are even interested in the term "fan marketing" will join us as a forum to think about it together.