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アドテック東京

20th - 21st, October 2022
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thu, 20th Oct 2022

15:55-16:45

Room1+2

Accessible Pass

  • Premium PASS
  • Full Conference PASS
  • One Day PASS (10/20)

CR-2 Balancing Creative Strength and Diversity

The balance between creativity and diversity

Japanese companies are increasingly emphasizing diversity, which is also a rising keyword in the creative industry. On the other hand, many expressions of diversity are still superficial or biased, lacking authenticity. What do we mean by ‘diversity’ in the creative industry in Japan, and what’s lacking? What is DEI — Diversity, Equity & Inclusion — an acronym that we started seeing? How does it relate to creativity? Is it possible to achieve both the quality of creative and DEI? In this session, we’ll discuss the current observation and challenges that we face often. Then, we’ll share some practical tips and creative exercises that you can apply to your thinking process.